Ecommerce SEO services that fix indexing, rank category pages and turn search traffic into orders. Shopify, WooCommerce and custom stores. Book a free audit.
Ecommerce SEO Services for Online Stores in India
Most online stores do not have a traffic problem first. They have a structure problem: thousands of near identical product pages, filters that create duplicate URLs, thin category pages and no clear plan for which page should rank for which search. Our ecommerce SEO services are built to fix that foundation and then grow organic orders on top of it.
Code Web App works with store owners across India, including Mumbai, Delhi NCR, Surat and other trading hubs, on Shopify, WooCommerce, Laravel and custom stores. Below you will see the stores we have worked on, what we fix, how we work and what it costs to start. If you would rather skip ahead, book a free store audit.
At a Glance | Details |
Platforms | Shopify, WooCommerce, Laravel, custom built stores |
Best for | D2C brands, marketplaces, manufacturers selling online, multi category retailers |
Delivery | Remote across India, with calls and shared dashboards |
Reporting | Organic orders, revenue, Search Console and GA4 data |
Which Online Stores Have You Worked On?
We have handled SEO for stores in gifting, home decor, pet products and more. These are live sites you can open and review yourself.
Store | What They Sell | Catalogue Challenge | SEO Focus |
Custom badges, fridge magnets, photo frames, wall decor and spiritual idols, made in India | About 28 categories and many near identical variants such as numbered photo frame designs | Category structure, unique product copy, variant handling, bulk and corporate order pages | |
Canvas prints, wallpapers, fridge wallpapers and door wallpapers, made in house | Sub categories such as wildlife, city and Buddha canvas that compete with each other | Category keyword mapping, blog support content, FAQ and product schema | |
Pet products for Indian pet owners | Wide range of products across pet types and needs | Targeted Multiple Products | |
Hospital Instrument and Products | On page SEO |
Why Do These Stores Matter for Your Project?
Each store taught us how SEO behaves on a different kind of catalogue. A gifting store with many look alike products needs strict variant control. A canvas and wallpaper store needs clear separation between overlapping categories. A pet products store needs category depth that matches how owners search. That variety is why we avoid copy paste checklists.
Why Do Online Stores Struggle to Rank on Google?
Stores usually stall because of a handful of repeating issues, and SEO in ecommerce is mostly about finding which ones apply to you.
Problem | What It Looks Like | How We Fix It |
Duplicate URLs | Filters, sorting and tracking parameters create many versions of one page | Canonical tags, parameter rules and cleaner internal links |
Thin category pages | A product grid with no heading, copy or search intent | Intent led category copy, headings and supporting links |
Copied product descriptions | Same text as the manufacturer or other sellers | Unique descriptions, specifications and review content |
Index bloat | Search Console shows thousands of low value pages indexed | Noindex rules, sitemap clean up and crawl budget control |
Slow pages | Poor Core Web Vitals on mobile category and product pages | Image compression, script reduction and layout fixes |
No structured data | No price, stock or rating shown in search results | Product, Offer, Review and Breadcrumb markup |
Competing categories | Two pages target the same search | Keyword mapping with one primary theme per page |
What Is Included in Our Ecommerce SEO Services?
Our ecommerce SEO work is split into seven parts, and your plan includes the ones your store needs.
Technical SEO and Crawl Control
We crawl your store with Screaming Frog, compare it with Google Search Console, and fix indexation, redirects, canonicals, sitemap and robots issues. Out of stock and discontinued products get a clear rule so you do not lose link value or create dead ends.
Category Page Optimisation
Category pages carry the highest buying intent, so they get the first round of work. Each one gets a single keyword theme, a rewritten title and heading, short helpful copy above or below the grid, and links to its closest sub categories.
Product Page Optimisation
We rewrite titles, descriptions, image alt text and specification blocks so each product page answers what a buyer wants to know. Review content and FAQs are added where they help.
Structured Data
We implement and test Product, Offer, Review, Breadcrumb, Organization and FAQ markup so Google can read your price, availability and ratings correctly.
Content for Buyers
Buying guides, comparison pages and how to choose articles bring in shoppers early and send them to the right collection. Each article answers one question directly in its opening lines.
Authority and Link Building
We earn links from relevant sites, directories and partners. We do not buy links or use private networks that put a store at risk.
Visibility in AI Search
Clear product facts, comparison tables and accurate business details make your pages easier for AI search tools to read and cite. We check how your store appears in AI generated answers where it can be verified.
How Do We Plan an Ecommerce SEO Strategy?
A good ecommerce SEO strategy puts revenue pages first and builds outward from there. We plan in three phases.
Phase | Timeframe | Focus |
Foundation | Month 1 | Full audit, indexation fixes, sitemap and robots clean up, Core Web Vitals review, keyword to page mapping |
Optimisation | Months 2 to 3 | Category and product page rewrites, schema, internal linking, first buying guides |
Growth | Months 4 to 6 | Content expansion, link building, conversion improvements, AI search visibility checks |
Every phase ends with a report that shows what changed and what moves to the top of the next list.
Do You Offer Ecommerce SEO Services in Mumbai?
Yes. We deliver ecommerce SEO services in Mumbai remotely for online sellers, D2C brands and manufacturers who sell online. Mumbai categories such as fashion, jewellery, food, electronics and home decor are crowded, so we usually target narrower category and long tail searches where a growing store can win first.
Remote delivery suits SEO well because the work lives in your store admin, Search Console and analytics. For a Mumbai business that is not a store, our SEO company in Mumbai page is the better fit, and Delhi NCR businesses can start with our SEO services in Delhi. For a wider, non store plan, see our SEO agency in India service.
Which Ecommerce Website SEO Package Fits Your Store?
Choose by catalogue size and how competitive your categories are. These ecommerce website SEO packages show how we usually scope the work.
Package | Store Size | Scope |
Starter | Up to 100 products | Audit, technical fixes, top category and product page optimisation, schema, monthly report |
Growth | 100 to 1,000 products | Starter scope plus category content, buying guides, internal linking plan, link building, conversion review |
Scale | 1,000+ products or many categories | Growth scope plus faceted navigation control, content programme, dedicated reporting |
Can SEO Be Affordable Without Cutting Corners?
Affordable ecommerce SEO services are possible when the scope is focused. We start with the pages that earn the most, fix the biggest blockers first and expand only when results justify it. Be careful with any offer that promises page one in a few weeks, because those usually depend on shortcuts that can hurt your store.
Do You Need an Ecommerce SEO Consultant, an Agency or an In House Hire?
It depends on who will carry out the work. This table shows the usual split.
Option | Best When | Watch Out For |
Ecommerce SEO consultant | You have developers and writers who can implement a roadmap | Progress depends on your team's time |
Ecommerce SEO agency | You need audits, fixes, content and links handled together | Check that you can speak to the people doing the work |
In house hire | You have a large catalogue and steady budget | Hiring, tools and training costs |
We work as either an advisor with a prioritised plan or as the full team, and the right choice usually becomes clear after the audit.
What Should You Ask Before Hiring an Ecommerce SEO Agency?
Ask for proof, process and clarity. When comparing the best ecommerce SEO services in India, use these questions:
1.Can you show live stores you have worked on, and can I open them?
2.Which issues do you expect to find on my platform?
3.What exactly is delivered each month?
4.Who will do the work, and can I speak with them?
5.How do you report: rankings only, or orders and revenue too?
6.Do you guarantee rankings? (A yes is a warning sign.)
The best ecommerce SEO agency for you is the one that answers these plainly and shows evidence, not the one with the loudest claims.
Who Will Work on Your Store?
You work with a small team where SEO and development sit together, so fixes do not wait in a queue.
Team Member | Role | Experience |
Chandan | Digital Marketing Expert (SEO) | 3 years across SEO, Google Ads and Meta Ads, focused on technical issues, on page gaps and content that answers the right questions |
Aman | Full Stack Developer | 5 years building websites and web applications, handles store fixes that need code |
Saurabh Kesarwani | Full Stack and Gen AI Developer | 2 years in full stack development, works on AI features and automation |
If your store needs a rebuild before SEO can work, our teams for Shopify development, ecommerce website development in India, ecommerce development in Delhi and WordPress and WooCommerce can fix the foundation.
How Will You Know Ecommerce SEO Is Working?
We report on numbers a store owner can act on:
- Organic orders and revenue in Google Analytics 4
- Clicks, impressions, click through rate and position by category in Google Search Console
- Indexed pages and crawl errors
- Core Web Vitals on category and product pages
- New referring domains
- Presence in AI generated answers where it can be checked
Ready to Grow Your Store's Organic Orders?
Send us your store link and goals. We will review it and reply with the biggest issues, a clear plan and a quote, usually within [1 business day]. You can also browse more of our portfolio.
